When it comes to hiring SEO experts Auckland, there are so many options to choose from. However, choosing the right SEO expert versus the wrong one can mean sitting on the number one spot of Google or being buried on the second or third page. Google rankings matter a lot, especially when it comes to selling online. A website that is number one will get close to 40% of all traffic for the keyword, whereas a site that is #15 on the second page will barely get a handful of clicks. So, this article will take a look at how to hire the best SEOs and what to pay attention to.
It is best to hire a full service SEO company that offers website auditing, technical SEO, on-page optimisation, off-page optimisation, conversion rate optimisation, penalty removal etc. This is a much better option than hiring an agency or a consultant that only does one or two of the above services. SEO is extremely interconnected and just one change in one area will affect the others, which means they all need to be worked on simultaneously. After all, it is inadvisable to build links without checking out the current optimisation of the site, internal backlink structure etc.
Next, when looking at potential SEO experts Auckland, it is essential to ask for their portfolio with their past work. This portfolio should show how they increased rankings on specific sites for specific keywords, the time line, traffic etc. It is best to see screenshots from Google Analytics and rank trackers since it is very easy to falsify results. Their portfolio should include links to the actual sites they worked on so that the information can be easily verified by checking the site on Google and other tools such as Ahrefs and SemRush. By actually taking the time to verify information, it will ensure that the company or consultant isn’t faking their results just to get clients. During your research you can verify that Web Gurus is one among those whom you can trust.
Thirdly, it is best to learn a couple of things about search engine optimisation before interviewing various SEO experts Auckland. It is relatively easy to learn the main concepts of SEO within a couple of hours or days and this will help a lot when talking to actual SEOs. It will enable you to know whether the person knows what they’re talking about or not. Also, it will ensure that you will be able to keep track of what they’re doing and how it affects your site.
Lastly, it is important to decide which approach to SEO is desired. There are three main types of SEO and these are white hat, black hat and grey hat SEO. When it comes to ranking a business website, it is best to only do white hat SEO since this will reduce the risk of getting a Google penalty greatly. Google and other search engines frown upon SEOs who try to game their algorithm and heavily punish sites that they can detect are doing so. As a result, always choose an agency that only does white hat SEO.
To wrap things up, these are just a few tips on how to hire SEO experts Auckland. When it comes to finding a great company in Auckland, be sure to check out Web Gurus where you will get high quality SEO that will drive real business results.